Bob Michelet
Founder and Principal

About Us

Brand Strategist

Bob Michelet is an experienced marketing professional with superior capabilities in message development and content creation for companies with technology products and services.

He focuses on positioning strategy, message development, stakeholder interviews, and written marketing materials of all types.

Bob has been a newspaper reporter and editor; a partner in a groundbreaking marketing services agency; and has held marketing positions at Cisco Systems.

Our Focus

Who We Serve

Technology Companies

Is your technology so revolutionary that people have trouble understanding what it is and how it’s applied?

Venture Capital & Investment Firms

Do promising start-ups fully appreciate what you have to offer beyond money?

Marketing Agencies

Do you occasionally need an experienced, flexible, and reliable resource to help create materials for your clients?

Experience & Expertise

Our History

For more than 20 years, we have worked with technology companies of all sizes – as well as their investors and marketing agencies – to produce clear, compelling materials that explain the applications and benefits of technology products and services.

Let's Connect

Contact Us

We look forward to collaborating with you on developing marketing materials that will accelerate sales and strengthen your brand.