Capabilities

The Tougher The Task, The Better We Perform

We specialize in quickly understanding complex environments — technologies, products, applications, and business models — and translating our clients’ unique value into clear, compelling stories.

We define what sets them apart and make sure the right audiences know why it matters.

Topics We've Created Content For:

Synthetic testing for network traffic analysis

CRM for developing specialty drugs

All-flash storage

Unclogging ETL bottlenecks

Rapid diagnostic testing for sepsis

Cash-flow management for emerging companies

Open-source software

Home food delivery

Network observability

Hyper-scale data ingestion

Lumbar spinal stenosis

Preconstruction bidding software

Repricing options

Abdominal aortic aneurisms

Understanding value-based care

Effective communications during RIFs

AI for talent acquisition and management

Third-party support for ERP systems

SaaS solutions

Chronic migraines

Cybersecurity

Let's Connect

To Turbocharge Your Marketing Communications, Contact Us Today.

Bob Michelet
Founder and Principal

Our Experience

About Us

For more than 20 years, we have worked with technology companies of all sizes – as well as their investors and marketing agencies – to produce clear, compelling materials that explain the applications and benefits of technology products and services.

Our Accomplishments

We Learn Fast...
Deliver Work Quickly...
Guarantee Satisfaction...

positioning and messaging projects for technology-based companies, ranging from startups to global F500
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writing projects for technology companies (including white papers, customer case studies, e-books, blogs, contributed articles, sales tools, lookbooks, press releases, backgrounders, and presentations)
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presentations on technology marketing strategies, tactics, and skills
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Let's Connect

Contact Us

We look forward to collaborating with you on developing marketing materials that will accelerate sales and strengthen your brand.